Saad El-Hajjaoui, CFP®

Saad El-Hajjaoui directs Xel Wealth Management, Inc. — the Xel family's Registered Investment Adviser — from the Ontario, California office, serving clients across California, Oregon, and Florida, and every Xel office virtually.

A CERTIFIED FINANCIAL PLANNER™ professional, Saad works where the tax return meets the portfolio: financial planning, investment management, and retirement income for business owners and the families behind them. Because he sits beside Xel's CPAs, plans are built from the same numbers as the return — no forwarding statements between offices.

Clients know him for direct answers, returned phone calls, and recommendations that arrive with the reasoning attached — the plan first, the portfolio second. His full advisory practice lives at xelwealth.com.

"Nobody needs a product pitch. They need someone to look at the whole picture and say: here's the order to do things in, and here's why."